Direct Mail Follow-up

Our follow-up calling to your direct mail campaigns helps you answer the following questions to evaluate the campaign:

  • Do your customers recall receiving the mailing?
  • Are they intrigued by it?
  • Did they comprehend the mailing and what they should do if interested?
  • How much spontaneous “pull” does the campaign have?
  • How do response rates compare with norms for the industry and your specific community?